WHY THE FUCK HASN’T THIS HAPPENED YET??? This is possibly the best executed rebrand I have ever seen and I am simply awestruck by it. I can hardly contain myself!! It is designed by Matt Chase  and you can find his description of the US Postal Service rebrand here.

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  1. julieatty reblogged this from stepa
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  3. zombieparmesan reblogged this from stepa and added:
    Holy crap this is awesome. It’s too bad the USPS would rather lay people off than look for creative solutions.
  4. four9 reblogged this from ronstamonsta
  5. processpictureandarc reblogged this from suspensefulgraphics
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  10. sadamantium reblogged this from harebrained and added:
    Making the Postal Service sexy again (never was the same after Ben Franklin ended his run as postmaster general).
  11. courantdeconscience reblogged this from suspensefulgraphics and added:
    This would actually be really cool. Not sure it would make me send letters more though…
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  16. likeadsandstuff reblogged this from suspensefulgraphics and added:
    A comment in the comment section of the rebrand article pointed out “I would have thought that a Retro design would only...
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  22. och-annie reblogged this from suspensefulgraphics and added:
    Designed by Matt Chase read more here.
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